Keller Rohrback is Investigating Hello Barbie Privacy Concerns


Keller Rohrback Investigates Hello Barbie Privacy Concerns

Keller Rohrback is committed to investigating ways in which technology directed at children has left them exposed.  The most recent example of this is Hello Barbie, a popular 2015 holiday gift produced by Mattel. Recent reports have revealed a possible personal information breach caused by this toy. Though the toy comes with over 8,000 pre-recorded phrases, it also connects to Wi-Fi in order to save and update information based on conversations the toy may have with the child.

In essence, the purpose of recording and uploading your child’s voice to the cloud is to improve speech recognition on the toy. However, if at any point that cloud is compromised, it can leave your child’s sensitive information in the hands of a hacker. Not only this, but it is giving the toy sends your child’s voice and information to a company who has not been clear about its security or use.

Cari Laufenberg is appalled at the lack of concern for the security of children shown by this toy. “This talking doll presents a new low for consumer safety and privacy. Consumers should be able to trust that their children’s information and safety is secure, particularly when they are playing with a talking toy” said the attorney and member of Keller Rohrback’s nationally-recognized complex litigation group.

Proven Success

Keller Rohrback L.L.P. is a leader in representing consumer and employee victims of data breaches.  Keller Rohrback has a long track-record of success with data breach litigation, including the Ninth Circuit case Krottner v. Starbucks, where the court held that the theft of a laptop containing employees’ personally identifiable information sufficed to confer Article III standing on plaintiffs.

The firm also represents plaintiff employees in the Sony Pictures Data Breach case, currently pending in the Central District of California. In addition, Keller Rohrback represents plaintiffs in the Target consumer litigation, as well as data breach cases pending against Anthem Inc.Excellus BlueCross BlueShield, and Experian Information Solutions, Inc.


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